That is why we incorporated 80 new products into our range last year and are continuing the expansion of our portfolio this year too. The more products we offer, the more opportunities we have to achieve this. Our customers will hopefully associate as many positive buying experiences as possible with our business. Of course we want to enhance our customer retention by doing this. In this specific case we are giving them access to a particular printing method. Michael Fries: The primary idea behind any product launch is that we always want to provide benefits to our customers. Onlineprinters’ portfolio now includes distinctive, deep-embossed business cards as well Source: © Photo by Onlineprinters / īernd Zipper: What was the idea behind the link-up or rather what do you expect of this relationship? Michael Fries: Letterpress business cards have been available from and our international Onlineprinters stores since mid-February 2017. Sven’s company only uses vintage Heidelberg letterpress printing presses, which can be used to produce the premium products that some of our customers want to buy.īernd Zipper: Since when have Onlineprinters’ customers been able to buy letterpress business cards? Given that Onlineprinters also has traditional job printing roots, and we therefore feel we have a bond with the traditions of the printer’s craft, the partnership with Letterjazz is a really good fit with our business. After a couple of conversations and reciprocal visits, we spoke about an actual partnership.
Michael Fries: The product examples demonstrated by Letterjazz at the OPS were very exciting. Sven Winterstein: In 2015 I gave a presentation about our own online print activities to the specialist audience at the Online Print Symposium in Munich, which subsequently opened up a most gratifying channel of communication with Onlineprinters, in which common ideas were looked at in a very constructive way. How did this partnership come about? Sven Winterstein, CEO Letterjazz To mark the start of this partnership between this small print company and one of Europe’s largest online print providers, I headed off for a conversation with Sven Winterstein, owner of Letterjazz, and Michael Fries, CEO of Onlineprinters.īernd Zipper: It is interesting to see two print providers of such different sizes and specialisms working together. So why not start offering this niche product on a larger platform and thus get customers that previously associated letterpress with letters to acquire a taste for these handcrafted print items. Quality comes at a price – and deep-embossed business cards are not consistently regarded as “typical” online print products. Extending the reach of the Essen-based print specialist was on the agenda in February 2017, via a partnership with one of Europe’s online print big boys, Onlineprinters. What’s behind this partnership between these “small” and “large” print providers?įor those folk who may have forgotten – Letterpresso, one of the largest letterpress studios, has operated its own print store online since March 2016. Letterpress business cards are handcrafted works of the printer’s art – and Onlineprinters recently added them to its portfolio.
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